Earlier this month Gap and Pantone set up a pop-up shop on 5th Ave in the company’s ‘concept store’ space.
Combining the popularity of Gap t-shirts and the prowess of the worldwide color coder’s energetic shades, Gap and Pantone announced the opening of a color-filled t-shirt shop in Gap’s rotating concept venue adjacent to its flagship store at 54th and 5th Ave.
The Gap & Pantone T-Shop will be open till Sunday, Feb. 8.
“We wanted to create an explosion of color and bring some warmth and optimism to our customers,” said Patrick Robinson, executive VP of design for Gap Adult and gapbody. Noble intentions those.
Pantone Inc. provides professional color standards for design industries. Each year, Pantone selects a “color of the year.” 2009’s color is PANTONE 14-0848 Mimosa, a warm, engaging yellow that Gap will spotlight with exclusive Mimosa tees available for purchase at the Gap & Pantone T-Shop.
Brand tie-ins such as this should hopefully help Gap out of the financial doldrums the company has been seeing in recent years. For Pantone it brings the concept of colour-coding, from the environs of design studios, to the consumers, and makes for a good exercise in brand-building.
As an aside, i'm looking forward to more instances of Pop-up Retail globally, and wonder when the Indian market would be ready for a concept such as that. For more on Pop-up Retail visit trendwatching.com.
2 comments:
Fantastic concept! I can see it being a hit if and when it comes to London!
I bet!
Well as i see it, it's greater colour commercialization and consumer education in one.
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