"After a crisis, a new era always starts. It's going to be a very good moment for creativity. For couture, it's going to go back to being very exclusive." - Givenchy couturier Riccardo Tisci
Photo from Givenchy show S/S 2010The house of Givenchy has announced it is going to stop couture catwalk shows in favour of individual client and editor appointments. The label's couturier Riccardo Tisci will condense the collection into 10 looks and present them in an 18th century town house on the Place Vendome in Paris.
The vision is to make couture even more special than it is. Seemingly the designer wants to move away from the present catwalk scenario and go back to the early years of couture when showings were private and closeted affairs.
Future collections will be unveiled at the label's couture salons where mini catwalk shows will be held.
Wonder if other couture houses will follow Tisci's lead.
RELATED: Givenchy's spring/summer 2010 couture show