Fish Fry for Reebok and now a flagship store - designer Manish Arora has done enough last year to be in the news constantly.His style has been termed one of Bollywood meets Cirque de Soleil; a constellation of riotous colours and shapes that transport one on a journey through the Far East, stopping in India, Thailand, Japan and China without a moment to catch one's breath. And he's been known to display a fear of minimalism; with each surface of fabric in his collections over run with prints and embellishments. Possibly indicative of why he chooses to hit the fashion headlines with such regularity.
In recent times the designer launched his flagship store at Lodhi Colony, New Delhi. The interiors of the store as we hear is spread over two levels, and decidely follows Arora's kitsch style. Tiles with multi coloured flowers sourced from every nook and corner of the country cover the floor, and change tones and patterns throughout the store. Some of the walls are adorned with tiles bearing images of religious icons and are embellished with attractive patterns like polka dots and butterflies. The store is set to house three labels - Manish Arora, Fish Fry and the soon to be launched Get Laid by Manish Arora.
A modest Arora was overheard saying: "I always work extremely hard and that's what you can see in the store as well. I'm elated with the way it has emerged."
You make your own garam masala, eschew
cappuccinos for chai and think Bollywood dance classes are the height of chic. Now buy the shoes.Last November, Reebok released its first-ever couture sneaker collection; to design them, it selected New Delhi's most outlandish couturier, 33-year-old Manish Arora. Retailing at up to $500 a pair in India (and considerably more in New York City), Reebok's Fish Fry range reflects the explosive use of color and kitsch for which Arora is fast becoming known.
The most intricate of his 12 designs uses embossed suede, rhinestones and crystals.
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