I simply love this 'Knickers of the Week' pack packaging idea by Stella McCartney!
Based on the concept of the knicker drawer, this delightful pack comes emblazoned with Monday, Tuesday, Wednesday, Thursday all the way up to Sunday, ending with 'Bits and Bobs' beyond.
The lingerie inside of it isn't bad either.
All in all i think it makes for a lovely gift idea (for someone close...), and i can see it fit right into my wardrobe alongside my real underwear drawer! Can't you? :)
